THE VIDEO Bon Jovi, "Always," Cross Road, 1994, Mercury
SAMPLE LYRIC "And I will love you / bay-ay-bayyy-ayyy, ah-all-ways / I'll be there forever and a day-ay / ah-all-ways"
THE VERDICT I know I don't usually do videos from this late in the game. But don't you ever just think to yourself, hey, I'd like to talk about a video that's extra-long, extra-soap-opera-y, and stars multiple 90s "stars"? Well, that's what I said to myself, so I guess you all have to deal with it. And get ready, people, 'cause this is gonna be a long one.
Let's get something out of the way first. "Always" is a very uneven song. Some parts of it are great (the "I made mistakes, I'm just a man" verse and the pre-chorus after it, par example). Other parts of it are brutal (the actual chorus, the freakin' strings).
I have a pretty high tolerance for maudlin Bon Jovi, but this song pushes the limits. It's really wordy and a bit sludgy in places. A lot of it feels like the zillionth chorus of "I'll Be There for You", the one where they sing it a bit higher, and you're kind of just like, "Damn, they're still going?"
Also, just for the record, what do I consider to be fully over the limit? "Bed of Roses." So see, even I have a TMBJ limit (Too Much Bon Jovi). I guess technically though I should also mention that I consider everything from this album on to fall into that category too — I can not abide "It's My Life" or especially (shudder) "Have a Nice Day."
But anyway. This song was apparently originally written for the soundtrack of the 1993 film Romeo Is Bleeding, which explains the weirdo beginning ("this Romeo is bleeding / but you can't see his blood"). JBJ bailed on putting it in the movie, but he was later convinced to dig it up for their greatest hits anthology. I'm glad he did, because you guys, this video is ahmazing!!
I'm too excited to talk about them as they appear, so let's just lay out now the stars of this video. Jon Bon Jovi and Richie Sambora? Hah, I think not. No. This video stars Jack Noseworthy, aka star of MTV's utterly forgotten Dead at 21 and the villain from The Brady Bunch Movie.
Full disclosure: I thought Jack was soooo hot at the time. I mean so hot. Face facts, I love guys with big, pouty lips. Apparently always have. And I watched the bejeezus out of Dead at 21, which was a bizarre attempt at a scripted action-drama by MTV — Jack had been implanted with some science-y thing as a baby, and he just found out about this, and has to foil it with the help of some woman who looks like Duff (not from Guns N Roses, I mean then-VJ Karen Duffy) so he won't die. I remember finding it really exciting, but being disappointed by the ending.
Here, I think he's been cast due to his passing resemblance to Jon Bon Jovi. Longish blondish hair? Check. Pouty lips? Check. Killer cheekbones? Check. All they needed to do was slap some temporary tattoos on him (Superman logo and cow skull with some feathers) to make the transposition complete. In any event, villain-from-The-Brady-Bunch-Movie is too long of a name, so we will call him Noseworthy.
Noseworthy's girlfriend is played by Carla Gugino, who has been in just a huge amount of stuff. I didn't recognize her from anything in particular, but she's been in lots of TV, including long stints on Spin City, Chicago Hope, and Entourage, as well as all the Spy Kids movies. But what has she been in that I've seen? Um... uh... well... Son-In-Law. We will call her Son-In-Law.
Son-In-Law has a roommate/friend staying with her or something like that (more on that when we get to the plot) played by Keri Russell, aka Felicity. Um yeah, we're going to call her Felicity.
Last, we've got possibly the most far-fetched character in an already quite far-fetched video, the artist. And he is played by (drumroll, please!)... Colin from 90210!! I know, I know — in this video he still has his longish hair as he does when he plays (drumroll, please!) Skippy in Kicking and Screaming!
But whatever people. It's Colin from 90210. I hope I need not have to say more, and that you understand how awesome this is. We will call him Colin from 90210 (oh by the way, this actor's name is Jason Wiles).
The video begins all verite, with no music, just a street scene that looks like it's in Mexico but based on the rest of the video I'm going to say is in some magical hybrid of Mexico, Los Angeles, and who knows, possibly New York. We'll call it New Los Mexico.
Anyway, the camera pans up from the street, through a wall, and into an apartment, which is when the music actually starts. Noseworthy is sitting there shirtless (yeah baby!) looking at a picture of Son-In-Law. He reminisces via a flashback about the good times they had when he took that photo, making out and driving recklessly. Aww, they almost ran that Jeep Cherokee off the road! Young love. Sigh!
We also start seeing Bon Jovi. They're playing in a weird empty-ish warehouse space, and they look all 90s. You know, shoulder-length hair. Jon is seen mostly in extreme close-up, while everyone else is far away and poorly lit. They appear to have all picked out their wardrobes together, settling on black tees and choker necklaces with big silver crosses and such hanging from them. Real creative, guys.
Now Noseworthy and Son-In-Law are back at her place. It looks like every chick's apartment in every 90s movie ever — gauzy patterned curtains, elaborately unkempt-on-purpose bed, vanity table covered with photos and crap. Noseworthy is filming her with a camcorder, and of course, since it's a 90s video, Son-In-Law takes this as her cue to perform an impromptu exotic dance routine.
I should also mention that this woman does not seem to know the difference between a slip-dress and an actual slip. Who says that's a dress? "Calvin Klein!" Anyway, Noseworthy can't resist, so he goes for her, leaving the camera on.
With the first chorus, we already get to one of the most amazing parts of this video — Noseworthy and Son-In-Law go to a rave. Okay, maybe it's just supposed to be a club, but it's so ginormous it appears to be in a freakin' airplane hangar, so we're going with rave (there's also further rave evidence later). There are women swinging from ropes of flowers, and many of the partygoers appear to be male extras who have been instructed to more or less stand around and gape at Noseworthy and Son-In-Law.
I can't blame them. These two have both twisted their hair into impromptu dreadlocks. Son-In-Law is wearing some crazy sheer thing, and Noseworthy has on a choker necklace and a shiny jacket. They keep wriggling around on each other, and at one point he pours champagne into her mouth. Allow me to also mention the part where suddenly it's a foam party.
All their frantic making out is a weird counterpoint to JBJ singing really, really slowly.
Noseworthy and Son-In-Law stumble back into her apartment wearing enormous novelty hats — boom! See? I told you it was a rave. Noseworthy is wearing a Mad Hatter type thing, and Son-In-Law has on a like three-foot-high furry Cat-in-the-Hat hat.
She gestures to him to be quiet — Felicity is asleep on the couch! Why? Who knows. I mean, Felicity's wearing a t-shirt and jeans. So is she Son-In-Law's roommate? And she just fell asleep on the couch? I know this seems obvious now, but trust me, later this will be called into question.
Anyway, Felicity decides to turn on the TV since she's awake, and what, what, what?!? Apparently Noseworthy's camcorder is hooked up to the TV in the living room, 'cause Noseworthy and Son-in-Law are getting it on in living color. Felicity appears more amused than repulsed by this, because, you know, it's a metal video. If this weren't a metal video, it'd be either a) a roommate horror story or b) prn, I guess.
The next morning, Noseworthy and Son-In-Law leave, and Son-In-Law kisses Felicity on the cheek all "See you later!" But then as they're leaving, Noseworthy looks back at her and winks, all "See you later." What is up with that wink!? "Yeah I know you saw us getting it on last night"? "I think you liked it"? "I left the camera hooked up on purpose 'cause Son-In-Law is turned on when I casually exploit her"? Who knows.
Anyway, there's a jump in time with the beginning of the second verse, which is the strongest of the song in my book. Noseworthy and Felicity are sitting around, and she's wearing a low-cut top and throwing him the bone eye. It takes him a long moment to realize what's up, but once he does, Noseworthy acts fast.
After a while of watching Bon Jovi sing, we see Son-In-Law come home carrying two bags of groceries. She looks around the apartment but no one's there. We then see that the TV's on (um, why?) and of course, the camcorder's also been left on (here's why).
We see Son-In-Law's bedroom, where Noseworthy's lying on the bed. Felicity walks in with no shirt on (just the ubiquitous-in-the-90s Victoria's Secret Second Skin Satin bra), and Son-In-Law rips off her sunglasses all shocked as she watches it all on the TV.
Noseworthy pulls Felicity to him by her mom jeans, and as they start going at it Son-In-Law runs into the room and throws a sack of groceries at them. I kind of love that she does that — it's like turning a hose on some dogs or something.
Felicity rolls around on the bed while Noseworthy watches Son-In-Law run away down what suddenly appears to be a suburban street. But before we get too far, see, this is what I was talking about before. If Felicity is Son-In-Law's roommate, why the hell were they hooking up in Son-In-Law's bedroom?!? Either a) dang, this really is a roommate horror story, just not the way we thought or b) Felicity is still in the wrong, but she's just a guest.
Son-In-Law trudges through the back alleys of wherever-the-hell-this-is-supposed-to-be, ditching her obligatory it's-the-90s Steve Madden chunky black heels and sitting artfully on a random doorstep in a suddenly-very-urban-looking area (think NYC SoHo). The way she's put up her hair and draped that scarf around herself, it looks like she's about to start doing some ballet.
But Son-In-Law is in luck — who should happen upon her but Colin from 90210!
He offers her his coat and brings her up to his preposterously gigantic loft. I know everyone on TV has apartments that are way, way bigger than people can afford in real life, but his apartment is huge.
Between the giant crappy paintings everywhere and his black mock turtleneck, we quickly learn that Colin from 90210 is an artist. Son-In-Law is way impressed by this. She's quickly seduced as he pours her champagne in seriously the ugliest champagne flutes imaginable. They look like they came from either Big Lots or the SkyMall.
As per the inevitable, during the guitar solo Colin from 90210 paints Son-In-Law. And as per the even more inevitable, he takes off his shirt to do this, prompting her to likewise reveal herself. As the sort of second bridge begins, Son-In-Law wakes up alone in Colin from 90210's absolutely ridiculous Star Trek bed.
Where has he gone? I don't know, but I really, really hope it involves... Ding! A low-speed chase. Ding! Getting Kelly Taylor back into drugs. Ding! Erin Silver nearly drowning in a bathtub. Oh snap, I bet he is at the Peach Pit. Ding! Peach Pit After Dark. (Anyone who simultaneously got the Beverly Hills, 90210 references there as well as the Kicking and Screaming reference wins at life.)
Son-In-Law goes and looks at her painting. Aww, he painted her as Alice Cooper! For some reason, this prompts her to call Noseworthy. He comes right over and they begin making out immediamente.
She starts to show him all the weird crap in Colin from 90210's loft, and he quickly finds the painting. I guess he can tell she's topless in it even though it's pretty — well, to be generous we'll say it's pretty abstract.
In any event, Noseworthy goes ballistic. He topples over what appears to be a shopping cart full of art supplies, then throws a speaker while Son-In-Law tries to hold him back.
But nothing can hold Noseworthy back from his final act of destruction — yup, the ugly painting. He stabs the painting repeatedly while Son-In-Law looks on in tears. Once done, he's all smiles, but Son-In-Law just looks at him all teary and does an awesome "talk to the hand."
Now for the most improbable part of the video. And I mean more improbable than all these women letting Jack Noseworthy videotape their sexcapades, more improbable than Colin from 90210 owning that giant apartment, more improbable than Son-In-Law appearing to walk from a favela to the L.A. suburbs to Manhattan. Even more improbable than the fact that it's suddenly night again.
Noseworthy blows up Colin from 90210's loft. Yup. I know. Okay, we don't see him do it, but we do see flames explode out of its windows, and then we see Noseworthy walk out of the building past the firefighters like it's all NBD.
He passes Colin from 90210, who's on his way home and probably wondering WTF happened, and they give each other a long, hard look that says a lot without actual words. But if there were words, they would be... Colin from 90210: "I banged Son-In-Law, and I painted her naked." Noseworthy: "I blew up your apartment. And besides, I still have hours of our sex tapes."
The video concludes back in Noseworthy's apartment. He's still staring at that photo of Son-In-Law when suddenly he sees her, dressed just as she was that day in a slip dress (that for once actually is a slip dress) and a floppy hat.
He walks up to her, but you can already tell from how totally artificial and green his computer-generated shadow is that she's not really there. She dissolves when he reaches out to touch her though, in case you didn't get the idea already.
Morals of this story? Don't let Felicity sleep on your couch. Don't paint strange women you meet on the street lest your Star Trek bed and all your crappy paintings wind up in flames. Don't go to raves, they are hella lame. Or really, the most obvious lesson, and yet one celebrities seem to forget all the time — sex tapes are always a bad idea. Ah-all-ways! (Sing it!)