
THE VIDEO Cinderella, "Don't Know What You Got (Till It's Gone)", Long Cold Winter, 1988, Mercury
SAMPLE LYRIC "Don't know whatchu got / 'til it's gawwww-aaawwwwwwwn / don't know what it ii-is / I did so wraw-awww-awwwwwwwng / never know what I got / it's just this sawww-awwwwwng"
THE VERDICT What better song with which to end power ballads month than with the best song about things ending ever? It's the very last day of March, so that means power ballads month is coming to a close. Bust out those lighters (no cell phones, people, this is an 80s-centric site!), find a make-out partner, and let's finish it out with a bang.
There's a reason why "Don't Know What You Got" is in approximately nine-million montages — usually of jubilant metal mayhem, like hair band members spraying each other with beer backstage or being jumped on by women in bikinis. It's poignant, it's heartbreaking, it's absolutely pitch-perfect. Like Roy says in the episode of The Office when they think the Scranton branch is closing: "You know that Cinderella song, 'You Don't Know What You Got (Till It's Gone)'? That pretty much says it better than how I know how to say it... in words."
It's so true! This song is absolutely gorgeous. I can point to about a million parts of it — well okay, it's not that long a song. I can point to several parts of it that are just incredible.
Everything about the lyrics, pretty much — "I can't make you feel, what you felt so long ago," I mean who hasn't felt that with someone at some time, wishing you could recapture something ephemeral. And the pre-chorus, with the building guitar and the ultra-growly Tom Keifer vocal ("if we take some time, to think it over bay-bay") is amazing too.

And then the chorus itself! I know I often complain about the choruses in metal ballads — there's a fine line between perfect and maudlin here, and Cinderella manage to brilliantly toe that line.
Unlike say "Every Rose Has It's Thorn," which nearly lapses into self-parody with its chorus, or (as I've also mentioned before) Bon Jovi's endless histrionics in "I'll Be There For You," "Don't Know What You've Got" gets everything right.
Sigh! This song is a tear-jerker for like a million reasons.
I feel like it's also sort of the last gasp of the really glam Cinderella we all came to know and love with Night Songs. "Don't Know What You Got" is the only one of the four videos from Long Cold Winter that really shows us glam Cinderella ("The Last Mile" comes in second place). Let's face it — at this point, even though it's only 1988 (!), the guys have toned down the amount of hair product, they've mainly abandoned the colorful coats and cutaway pants, and I mean lace? Good luck finding much lace in Long Cold Winter videos.
But in the "Don't Know What You Got" video, we still get a glimpse of glam. Every member of the band is isolated from one another in an open, outdoor space, which makes me feel a little nervous —why aren't they together? But it does make for a fairly magisterial visual. The camera zooms past them, flies over them, spins around them – it kind of goes with the soaring vocals and guitars in this song.
Tom Keifer is playing a freaking grand piano outdoors, for one. But two, he's wearing a long black and red coat, with a matching headband, and tons of silver jewelry. When he's playing piano, you can see he has a giant ring on like every finger. The black patches on his coat appear to be sequined, which is a great choice. It's very Steven Tyler circa Permanent Vacation. It's a little hard to tell, but he might also be wearing not just leather pants, but chaps (they guys are often backlit in this video, so it's hard to identify some of this stuff).

The other guys aren't working quite as hard to keep the glam flag flying. Jeff LaBar is playing a guitar with Marilyn Monroe's face on it. He's wearing a long black duster coat, a white shirt, and maybe yellowish or cream-colored pants, with a black belt and black cowboy boots.
Fred Coury is the hardest to see, since he's seated behind the drums, and we often kind of spin past him. He's wearing black, that's for sure.
Eric Brittingham has on an open white shirt that's knotted at the waist, and a coat that's a similar cut to Tom's, but in black. He's also wearing what appears to be a giant shark-tooth necklace. Eric comes in second-glammiest, but it's mainly on the strength of his hair.
It should be noted though that Tom also has a less glam outfit. For the later sequences in the video when he's playing the guitar by what looks like an abandoned house, he switches to a Richie Sambora hat (one of those cowboy hats that's flat on top — I don't know the real name, but Richie Sambora always wears them), and a long, black, Western-style coat with some fringe. No, Tom! Keep glam alive!
Likely due to a mental bias from "Gypsy Road" taking place in Mexico, I've long thought this video to be in Mexico as well. The overhead shots where you're flying over the band and can see the pools of water remind me of being way south in Baja California. On the way to San Ignacio, there are all these crazy salt lakes, where the water has turned all these different colors because of the minerals. They're really neat to see — it's just miles and miles of road with nothing but barren land and these colorful salt lakes. I know here probably a lot of the water's colors are coming from, you know, the sunset being reflected in the water, but still.
Turns out however this video was shot much closer to home — they're at California's Mono Lake, which is almost due east from San Francisco (a little north of there) — close-ish to the border with Nevada, not crazy far from Tahoe but not super-close to it either. Probably closest to Yosemite. I've never been there, but clearly now that I know this Cinderella video was filmed there, I need to go.

I was right about one thing in my intuitions about its appearance from overhead in this video — Mono Lake is a salt lake. It also, as you can see from the video, has all kinds of amazing geological stuff happening. Apparently there are volcanic hills around it, and the crazy-looking columns of rock you can see sprouting out of the middle of the lake are made out of something called tufa, which is a type of limestone made by the salt deposits. In addition to being featured in this video, you can also see them in some of the album art from Pink Floyd's Wish You Were Here (no, not the pic of the man on fire).
I'm not sure if the bits with Tom at the abandoned house-slash-ghost town are also there, but one can assume it's nearby. Boom! And I found it. My best guess for where Tom is during the guitar solo is Bodie, California, which is a ghost town close to Mono Lake.
I can't find anything where I'm 110% certain, but the general look and geography of it appear correct — a bunch of old-looking wooden homes arrayed about a mountain ridge. No one else has made this claim about this video before, but I'm going to go with it.
Ooh, I love feeling that I've discovered something.
And I love the end of this video, with all the members of Cinderella finally in the same place, standing in a row silhouetted against the lake, which is reflecting the vivid colors of the sunset. Even though I always feel bad for Fred Coury when he has to just clap or slap his thighs 'cause there aren't drums there, this still looks good.
Call me cheesy, but seeing things silhouetted in black against a vivid sunset — or really anything — just gets me. I don't mean like iPod ads. I mean like when I'm driving in the evening, even though I've lived in California for years now, if I see palm trees silhouetted black against the sky, it still gives me a little thrill. Similarly, you can't hear this song and not get a chill, 'cause it's so darn good, and it just hits home.
(I know probably everyone doesn't feel this way, but if you're reading this website, I feel it's safe to assume you do too! Or at least hopefully my one reader who I know loves Cinderella does.)