THE VIDEO Poison, "Every Rose Has Its Thorn," Open Up and Say... Ahh!, 1988, Capitol
SAMPLE LYRIC "Eaaaaaaaaaayyyyyyv-ry rose has its thawn / jest laaaaaahk eaaaaaaaaaaaaaaaayyyyv-ry naght / has its daw-aawww-awww-awwwn / jest laaahk eaaaayyyv-ry cow-ow-boy / sings his sad, say-ad sawng / eaaaaaaaaaaaaaavvvvv-ry rose has its thaaaaaaaaaaaaaaaawwwwwn"
THE VERDICT Yeah baby! It's March again, so you know what that means! Wait, you don't know what that means? Allow me to refresh your memory! Once again, it's Power Ballad Month! For the entire month of March, we'll be focusing on one of hair metal's core components — the power ballad.
Kicking it off, it's Poison with "Every Rose Has Its Thorn." I picked this one for a lot of reasons. It's one of those songs everyone knows, and so you see it misattributed all over the place (Def Leppard? Guns N Roses!?!?).
But for our purposes, its video boasts a bevy of power ballad video cliches. I went into this topic at length last year with the video that I argue originated a lot of these cliches, but "Every Rose" gives us a nice refresher on some of these.
Lead Singer Has Lady Problems: I've made this argument at length elsewhere, but suffice to say that whenever it's a breakup song, suddenly the lead singer has a girlfriend. This signals to any ladies out there listening that hey, he's available. It also signals to the guys that he's not totally whipped, since I mean he is breaking up with her after all.
"Every Rose" uses this just at the beginning of the video, and then never brings it up again. We see a truly glorious Bret Michaels asleep in bed with a woman who sort of looks like a more voluptuous version of Downtown Julie Brown. Okay, maybe it's just the fact that she appears to be sleeping in a sports bra and an incredibly high-waisted thong — seriously, it's like a Mom thong, if there is such a thing. I'm glad we've moved on from the time when underwear was cut that way.
Besides the thong, there's a lot of discomfort in the room. One, they've left a fire burning in the fireplace, which doesn't seem safe. Two, both have their eyes open and are shifting around a lot. Three, Bret is sleeping with a whole bunch of jewelry on — that is so uncomfortable! And if that stuff's cheap at all, he's gonna wind up with green stains on his wrists.
Anyway, we just see this romantic interlude for the very beginning of the video. As soon as Bret gets out of bed (and just before we get to clearly see his teeny bikini briefs!) the shot fades out and we move on. Oh, also the song finally starts, since the whole beginning of the video is silent except for the rustling of the bed sheets and the crackling of the fire.
Grainy Behind-the-Scenes Footage: Most of this video is shot in a sort of blue-tinted black and white, but we also see a lot of backstage footage that's in grainy black and white. I don't know what it is about showing some film grain that just screamed verite to metal video directors of the 80s, but they sure loved that stuff. Lots of C.C. DeVille and Rikki Rockett looking pensive.
Footage of the Band Rocking Out: If this is your first introduction to this band, Poison don't want you to be confused by the fact that it's a power ballad. Similarly, if you forgot about "I Won't Forget You" and only listened to the other tracks on Look What the Cat Dragged In, Poison don't want you to abandon them, thinking they've somehow stopped rocking.
As a reminder then, this video includes lots of live footage of the band playing songs that are obviously not this one.
The part where Bret is screaming and windmilling his arms, with his eyes so bugged out he's a dead ringer for Jani Lane, gets used in a lot of Vh-1 montages. Also included are lots of shots of Rikki drumming super-intensely with his hair soaking wet with sweat.
They also put in lots of slow-mo action shots. This has the advantage of demonstrating how hard the band is capable of rocking, while at the same time taking things down to a power ballad pace. Lots of the shots of Rikki are slow-mo, as is some stuff of Bobby smashing a guitar (or trying to anyway) and Bret jumping off some risers.
"It's Soo Hard On the Road!": Oh man, this video lets you know that as much as Poison's rocking, they really are leaving it all out on the stage, and are drained and broken men when the curtain falls. Seriously.
There's no beer spraying and groupie groping in this video. Instead, we see a bunch of shots of Bret sitting around looking like his dog just died. We also see Bret getting his ankle taped, and Rikki having the same done to his fingers. Oh my god guys, they're killing themselves to entertain us!
In case this isn't enough to convince us of the lonely, difficult life led by super-famous rock stars, we also see footage of an open highway through the tour bus' windshield, and the guys leaning their heads against the bus windows and staring listlessly into the distance. They pop off the bus and stretch, because being driven around in a tour bus is sooo hard.
Perhaps the best of this though is the footage of Bobby Dall (who's barely in this video otherwise) crawling around on the stage, and being lifted to a semi-standing position by a roadie. It's unclear if Bobby's really that exhausted or if he's just pretty loaded, but either way it's clear rocking this hard isn't easy, kids.
"We're Such Nice, Regular Guys!": Not all the backstage stuff is drama and sorrow. I mean, in this video most of it is, but we do still see a little bit of the fun-loving Poison we all know and love. Bret can't resist checking out the women hanging in the hallway backstage, or painting a white stripe down C.C.'s nose while he sleeps. See? Even though we're super-famous, we're still totally down to earth. Another name for this type of footage in power ballad videos is "We Would Totally Have a Beer With You."
Suddenly the Lead Singer Plays Guitar: Why is it that lead singers who never normally go near a guitar suddenly have chops when it comes to power ballads? I mean any other song, they're just the singers. Then the minute it slows down, it's like oh wait, I can do this too.
A lot of this video we see Bret Michaels sitting on a stool in an otherwise empty space, playing an acoustic guitar with a blue rose painted on it. He's wearing wraparound sunglasses and a big black hat.
I mean I get it — this is really Bret's song. But it's still kind of weird. At least for the solo, we see C.C. playing, so it's not like they try to convince us Bret suddenly became a guitar virtuoso. But still.
Ending on an Emotional Note: Though most of this video is live footage, we don't see many close-ups of fans. There are crowd shots, but all they demonstrate is that this is a quite-large arena. Toward the end though, we finally get close-ups — and it's a total of course shot for a power ballad video. Yup, it's a female fan, covered in sweat and her eyes shining with tears. An emotional experience for everyone! We also get the obligatory shot of the band members all putting their arms around each other and bowing to the crowd.
I've heard this song about ten zillion times, and despite the fact that I don't care that much for the chorus (the enuncuation is too exaggerated for my taste, and it gets very repetitive and dirge-y), it's still a good one.
I have heard Bret say before he wrote this song after calling some stripper he'd been dating while they were on tour for Look What the Cat Dragged In, and having a dude pick up the phone at her place. On the one hand, I guess it's an "aww" story, but on the other hand, come on, like this guy wasn't getting a ton of ass on the road?
Still, this song has some truly great parts, mainly in the verses for me. The last bit, starting with "and now I hear you found somebody new / and that I never meant that much to you" gets me every time. Or maybe it's just that as Dave Chappelle and John Mayer point out, this song is really in the sweet spot of stuff white people like (or at least will dance to).
They're just making the point that it has guitar in it, but if you really think about it, it fits.
I mean it's metal, but it's also a very country song — listening to this, it's like duh Bret Michaels went on to do solo country stuff.
Plus it doesn't have the hard edges that a song like "I Remember You" has, with the screamy vocals, making it an ideal gateway drug for people who never thought they'd listen to a metal song. If this is you, now go listen to the rest of Open Up and Say... Ahh!.
P.S. from 2020: Looking at some of my old notes for this site, I had gotten my hands on a VHS copy of Rock Video Girls 2, which includes the thong girl from the beginning of this video (that link goes to a photo of the back of the tape, you can see her really clearly). Her name is Monique Biffignani, and her only other credit is some Playboy lingerie thing.
In RVG2, she says she left Oregon to go to LA when she was 13 or 14, and her big break was Mötley Crüe's "Girls, Girls, Girls" (and yes, you can totally see her in that post — she's the brunette wearing red, satiny undergarments with a sheer white top over them).
Monique said she heard from a girlfriend that they were looking for dancers for a video, and to go down and "look as hot as you can." She lied and said she had experience as a dancer, and was cast in the video. That also got her cast in this video — she says the Crüe had met Poison through a photographer, and she got recommended.
Her other uncredited appearances include videos for Tone Loc, Young MC, and Bon Jovi. I still haven't figured out which Bon Jovi video she's in, though she mentions it was shot in the desert and that JBJ was "really nice" and "very involved" in making the video, though she didn't get to talk to him much.
(And yes, I also own Rock Video Girls 3, but the only VCR I could find died before I had the chance to watch it!)